Memory is often also a record of tastes, smells, and music. No matter how much we deny it, memories will always be this wonderful trio.
Have you ever wondered what determines memory in our lives?
Human memory is one of the most extraordinary — and at the same time most mysterious — phenomena of our experience. Sometimes it works like a delicate mist, slowly softening what was once sharp and vivid. At other times, it resembles amber, trapping the most precious inclusions of time within itself. And then there are moments that dissolve like steam rising from a cup of tea — clear just a moment ago, already losing their shape. Yet some memories settle within us forever, remaining exact and luminous.
Our firsts — first wonder, first love, first madness, first end of the world — hold privileged places in memory. It is as if reality, tasted for the first time, were somehow more real. As if life, before it becomes routine, carried a childlike intensity and innocence.
Memory is also, quite often, a record of flavours, scents, and music. No matter how much we try to deny it, memories always return as this very trio.

When I return to my childhood — to the kitchens of my grandmothers, aunts, and finally my mother — I smell herbs. Herbs gathered in meadows, gardens, forests. What did my childhood smell like? It carried many scents — beautiful ones. It smelled of safety, love, and warmth. It smelled of chamomile.
Chamomile is one of the very first scents that comes to mind. It is a scent that cannot be forgotten. A scent that opens drawers of memory one by one, spilling out so much goodness that it is impossible not to be moved.
With exactly this intention — to return to memories, to wrap ourselves and those we love in warmth, to savour the past and awaken that long-lost innocence and naïveté — we created our chamomile blend. It carries flavour — not just one — and a wealth of aromas that will undoubtedly transport you wherever you wish to go. Each of us has our own time machine, after all — one that takes us wherever we want, and with whomever we choose.
But our herbal infusion has a melody as well. Not without reason did we give it a bluesy soul.
Why blues?
Chamomile Blues is made of twelve ingredients. And blues, in its traditional form, follows a twelve-bar structure. Isn’t that coincidence tempting enough to pair chamomile with the blues? It certainly strikes a chord with us. And as we brew a pot of this herbal infusion, we can see all its ingredients dancing in the glass, swaying gently to the rhythm of the blues.
Somewhere in the background, John Lee Hooker hums softly, Muddy Waters drifts by, the velvety calm of B.B. King soothes the room — and perhaps Ray Charles and Van Morrison join in as well…
Bar 1 — chamomile blossoms: an entrance as gentle as the first guitar riff. Warm and lazy, like the intro of an old Mississippi blues.
Bar 2 — orange peel: a flash of brightness, like a subtle guitar slide added to a classic phrase.
Bar 3 — wild rose: fruity, lightly tart, like harmonica improvisations.
Bar 4 — lemongrass: surprising in its freshness, illuminating and smoothing the transition between bars.
Bar 5 — lemon balm: settles the mood, as if the singer slowed the tempo on purpose, murmuring words about love.
Bar 6 — dried orange: an echo of the earlier citrus note — a recurring guitar motif.
Bar 7 — peppermint: energetic and refreshing, like a chorus that isn’t quite a chorus.
Bar 8 — hibiscus: deep, crimson acidity. That guitar note that sends shivers down your spine and makes you crave more.
Bar 9 — verbena: gently brightens the sound, allowing you to catch your breath before what comes next.
Bar 10 — elderberry: dense and dark, like night itself. This is the blues sorrow that touches the most tender strings of the heart.
Bar 11 — orange blossom petals: another flash — like an ornament in a solo.
Bar 12 — raspberry: closing the cycle with a sweet-tart finale. The moment when the band is ready to launch into another blues twelve.
And they will keep playing until dawn, until the last guest leaves, until cigarette smoke settles like fog and empty glasses carry the lingering scent of whisky — the kind that has broken more than one heart… or perhaps awakened love instead.
To every bar of this chamomile blues, one could attach a memory. To every flavour and aroma — someone’s smile, the warmth of a hand, the salt of tears, a shiver of emotion, longing for someone, or boundless joy.
Everything that happens to us in life has a taste. We hope we enrich your memories with ours. We believe in this deeply — and that belief gives us wings every day as we create Piag teas for you.
The same intention, the same measure of love, gave birth to Chamomile Blues — a blend that, like a true twelve-bar blues, is built on repetition and emotion, unfolding a full spectrum of flavours: from soothing notes, through fruity variations, to citrus brightness and herbal counterpoints.
Together, it plays like the blues itself — calming, rhythmic, repetitive, yet full of character and velvety warmth.
May our chamomile love wrap itself around you.