We can’t resist the urge to take you into a world of pagan beliefs, symbols, and archetypes — ones that, whether we realise it or not, live deep within our consciousness, shaping the way we see the world and, if we were to follow a Jungian path, even influencing our dreams.
But today is not about dreams. Today, we stand firmly on the ground — though we’ll admit we may hover just a little above it. After all, we wouldn’t be ourselves if we didn’t add a pinch of eccentricity.
Before we reach the essence you’ll truly savour at the very end, we need to set the stage and tell you about the Triple Goddess.
The Triple Goddess is one of the most universal and symbolic figures found in pagan belief systems, though her meaning reaches far beyond any single religion or mythology. She is an archetype of femininity understood as a process — or, if you prefer, as a cycle. And that is exactly what she represents: the natural rhythm of life, passing, and rebirth.
Her symbol is the Moon, shown in its three aspects, connected to its phases: waxing, full, and waning. For centuries, the Moon has symbolised the cyclical nature of time and feminine energy. In this context, the Triple Goddess reflects the wheel of life — an endless movement from birth, through growth and maturity, to old age and death, which is not an ending, but a promise of a new beginning.
This is how the Triple Goddess should be understood: as the stages of a woman’s life — Maiden, Mother, and Crone — not in a literal sense, but a symbolic one. Each stage carries its own value, strength, and wisdom, and together they form a complete image of the feminine experience. Seen this way, the Triple Goddess becomes a metaphor for human existence itself, where change is natural and every stage has its rightful place and meaning.
In ancient cultures with strong matriarchal elements, women — and all that was feminine — were perceived as the source of life, wisdom, and communal continuity. The Triple Goddess embodies this worldview, one in which nature and humanity exist in an inseparable bond.
In Slavic culture, the counterparts of the Triple Goddess were Dziewanna, Mokosz, and Marzanna — or alternatively Łada, Boda, and Lela. These figures, often united under the concept of the Slavic Triple Goddess, represented harmony, beauty, and fertility. Yet the core meanings behind this sacred triad were youth, maturity, and the decline of life. Dziewanna symbolised spring and youth — birth itself. Mokosz, reigning over summer and early autumn, was the goddess of fertility and femininity, the great spinner of the thread of life. Marzanna, the last of the three, ruled over winter and death — yet with the coming of spring, she also heralded transformation.
This was the wheel of life as understood by Slavic pagans through the lens of feminine deities.
Feeling this deep connection — both to nature and to the culture of our ancestors — we recognise how vital heritage, memory, and conversation truly are, along with the sharing of life wisdom. And who carries this wisdom forward, if not women? Our great-grandmothers, grandmothers, and mothers are like living books, filled with family histories, secrets, and advice — without which life would be far more difficult.
Oh, if only we could travel through time. How many conversations we would revisit, how many careless words we would take back, how many thoughts we would finally dare to say. And what about those who are no longer with us? How many hours we would wish to spend with them — hours once wasted on absence. Or how tempting it would be to slip quietly into the past and eavesdrop on our grandmothers talking in the kitchen, seated by the tiled stove… Sometimes it seems that we live through words themselves. Isn’t there some archetypal truth hidden in that?
When we think of the Slavic goddesses who shaped human minds centuries ago, an indescribable magic awakens within us — and, as is often the case, it finds its reflection in one of our blends. This time, it became Gossip Girl — a blend about words, conversation, and togetherness. It is filled to the brim with youth, maturity, and passing time, all contained in the final sip of the infusion. Yet, just like the wheel of life itself, you can always brew another pot — and the story of the three goddesses captured in tea will begin anew.

Green Tea, Lavender, Strawberries — The Three Goddesses
The vibrant red of strawberries and their refreshing taste is, for us, exactly what Dziewanna once was. A strawberry is like a first breath — fresh, blushing, unaware of the weight of time. It tastes of dawn and promise, carrying the innocence of the Maiden and the joy of spring, teaching us how to bloom. We look at it and see a young girl dancing in a flower-filled meadow. This charming dance of youth is mirrored in the teapot, where dried strawberries, carried by the force of hot water, trace gentle circles.
Next, Mokosz enters the stage of the life cycle — embodied by lavender. With its elegant violet hue and captivating aroma, it signals the arrival of a mature woman, ready to carry new life, create a home, and care for the earth. Lavender speaks more softly, but with confidence. It is maturity warmed by the sun — fertility, self-awareness, and a life attuned to the rhythm of day and night.
And the most essential of them all — green tea simply is.
Without haste, without excess emotion, but filled with calm and wisdom. Its presence, which may seem to announce an ending, is in fact a flavour of care, acceptance, understanding, and the lessons gifted by a long life. Its gentle bitterness may stir sadness, much like the farewell to Marzanna, whom we symbolically submerge in water — but this is not an end. It is a promise of renewal, a taste to be savoured as an opening, not a closure.
This remarkable trio is completed by rose petals — which are like words themselves. They drift between the three goddesses, brushing past them, fluttering quietly, carrying everything our ancestors might have wished to tell us.
Do you see it? Can you taste the flavour of words?
Originally, we created the Gossip Girl blend with a very different intention. Its name was meant to evoke light-hearted chatter and everyday conversations. And conversation — whatever form it takes — can indeed be simple entertainment, a casual exchange of thoughts. But it can also nourish the soul and inspire. What matters most is that it becomes a reason to meet another human being.
As long as we are willing to engage in dialogue, we endure. It is no coincidence that humans are the only creatures on Earth gifted with speech and writing. Let us carry words with care and tenderness. Let us tell each other our lives. The world exists as long as people continue to share their stories.
And we, as always, place infinite hope in the belief that our teas are the perfect excuse for that. It would bring us great joy if, in your conversations, you sent kind words about PIAG out into the universe.
Perhaps the ancient gods will hear them somewhere — and smile upon both us and you.
So may it be.